Cricket

We keep hearing that Cricket telecast elsewhere in the world have less ads than in India. Ads between every over might sound crazy, but this might just be good in a way. Watching TV without breaks might strain the eyes, but telecast with commercial breaks every over? you might be keeping the remote at your hands reach pressing the mute button every now and then (which is good exercise, btw), and taking your eyes and mind away for something else that lessens the strain while also giving you a chance to get out of the addiction and switch off the TV set!

Much of the Indian viewer base is already accustomed to ads between each over during the live telecast of Cricket. It has almost become an accepted part of life, although many have become smart enough to keep the remote on their side to mute the TV between overs. But those of us who watched the Cricket World Cup this time in India might have spotted, fumed and then cursed at the insensibility of the SET Max crew. Commentary was cut short, ads DJed in even before the over was completed, et al.