We keep hearing that Cricket telecast elsewhere in the world have less ads than in India. Ads between every over might sound crazy, but this might just be good in a way. Watching TV without breaks might strain the eyes, but telecast with commercial breaks every over? you might be keeping the remote at your hands reach pressing the mute button every now and then (which is good exercise, btw), and taking your eyes and mind away for something else that lessens the strain while also giving you a chance to get out of the addiction and switch off the TV set! India is playing such horrible Cricket today that this "ad effect" is not that bad after all.