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Much of the Indian viewer base is already accustomed to ads between each over during the live telecast of Cricket. It has almost become an accepted part of life, although many have become smart enough to keep the remote on their side to mute the TV between overs. But those of us who watched the Cricket World Cup this time in India might have spotted, fumed and then cursed at the insensibility of the SET Max crew. Commentary was cut short, ads DJed in even before the over was completed, et al.…

I used to follow Sham's writings about Agriculture and related issues [:http://shamkashyap.blogspot.com/|on his blog]. Some of them sounded quite interesting to me at that point. But now, after several months, I find some of his recent write-ups, views about agriculture very serious and mature at what it is dealing with. Some of the things related to this that I discussed with him off-line elevated my respect for his views many times. His…